18. INTERNATIONAL MHRA CONFERENCE
UNDER THE HR HAT:
MODELING CHANGE TO VALUE
21 October 2026
Holiday Inn Skopje
About the conference
Biggest HR event in Macedonia
18 Years of Impact
A conference trusted by the HR community for nearly two decades.
The HR Event Everyone Attends
Meet hundreds of HR professionals, business leaders, and decision-makers in one place.
World-Class Speakers
Learn from experienced HR practitioners and internationally recognized keynote speakers.
Latest Trends & Practical Insights
Discover emerging HR trends, innovative practices, and real business case studies.
Conference Theme
Note from the President
In a world shaped by global political and economic uncertainty, demographic challenges, talent shortages, digital transformation, artificial intelligence, and rapidly changing employee expectations, organizations are being challenged to rethink how they create value through people. The question is no longer whether change will happen, but whether we are prepared to model it, lead it, and transform it into sustainable business value.
Throughout the conference, we will explore how HR can embrace and operate four powerful strategic imperatives:
Deliver Business Value through HR
Lead Digital and AI Transformation
Build Workforce and Leadership Capabilities
Anchor Organizational Change"
-Darko Petrovski, President at the Macedonian Human Resources Association
Conference Topics
What we will talk about
Workforce Transformation & the Future of Work
Learn how to build agile, future-ready workforces through strategic workforce planning, skills-first hiring, internal mobility, and flexible work models that drive long-term business success.
Culture, Inclusion & Employee Experience
Discover how inclusive cultures, employee well-being, and people-centered leadership strengthen engagement, improve retention, and help organizations navigate change with confidence.
Digital HR, AI & People Analytics
Learn how to build agile, future-ready workforces through strategic workforce planning, skills-first hiring, internal mobility, and flexible work models that drive long-term business success.
HR as a Strategic Value Driver
Explore how HR can move beyond operational support to become a strategic business partner that drives organizational performance, leads transformation, and creates measurable value.
Speakers
HR & Business Leaders we will welcome on stage
Nikolay Dimitrov Nikolov
Co-founder and Managing Director of New Career
Assistant Professor in Entrepreneurship, Innovation and Strategy at Newcastle Business School, UK
More coming soon
Sponsors
Bringing the Conference to Life, Together
Gold Sponsor
Bronze Sponsor
Friend of the Conference
Friend of the Conference
Conference Supporter
Official Conference AI Partner
Official Communications Partner
Join Us
Become a Partner in Shaping the Future of Work
The 18th International MHRA Conference & HR Expo 2026, the largest and most influential HR event in North Macedonia, offers sponsors and exhibitors a unique opportunity to showcase their brand, build meaningful connections, and engage with more than 300 HR professionals and business leaders.
As a sponsor, you will have the opportunity to:
Promote your brand across the conference, website, publications, and social media.
Increase brand awareness among HR professionals and business leaders.
Connect with potential clients and explore new business opportunities.
Showcase innovative solutions that help organisations address workplace challenges.
Why do people come back
Hear It From Our Community
What made last year's MHRA conference valuable to me was that it didn't offer ready-made solutions, but rather opened up new perspectives that continue beyond the conference. The theme of leadership and organizational health was a powerful reminder that the best HR decisions are those that are good for both people and business.
Tanja Ivanova Gjorgjievska
Chief People Officer at Replek
The MHRA Conference is always a valuable opportunity to step away from the day-to-day and look at HR from a broader perspective. The quality of the speakers, the diversity of topics, and the open conversations with other HR professionals make it an experience worth returning to. I always leave with fresh ideas, new perspectives, and practical insights that I can bring back to my organization. It is more than a conference - it is a space for learning, connecting, and thinking about what comes next for HR
Andriana Popovska
Director of Human Resources at Cosmic Development
The annual International HR Conference is an excellent opportunity to explore relevant HR topics, the latest trends, and best practices from leading professionals who consistently inspire new perspectives and ideas. At the same time, the conference is a great opportunity to network, connect, and exchange experiences with colleagues from different backgrounds.
Ana Boshkovska,
HR Business Partner at Marquardt Macedonia DOOEL
My long-standing experience with the conference has confirmed that its value goes beyond the excellent organization, relevant topics, and knowledge it offers. It is also rooted in the strong sense of belonging to the HR community. The conference creates space for new connections, collaboration, and greater visibility for the professionals and organizations contributing to the development of HR in our country. I’m looking forward to this year’s gathering with great anticipation!
Ana Kostovska,
Founder at CSD SONIK & Founding Partner at SynapseHR
Macedonian Human Resources Association
